Digital Display

Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

Bariblu’s DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

Published

July 11, 2024

M4G Bureau

Pikasso Italia has been awarded the exclusive Digital Out-of-Home (DOOH) advertising concession of Bariblu shopping centre, located in Triggiano, one of the three main malls in the province of Bari in Italy.

Bariblu with its 35,000 GLA and around 100 stores has one of the most complete retail mixes in Puglia with anchor tenants such as: JD Sports, Deichmann, Cisalfa, Mediaworld, Zara, Pepco, Calliope, Candida, Alcott.

The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75” LCD Totems. The DOOH Takeover will consist of all nine screens. Pikasso Italia will complement this with two powerful branding opportunities through glass vinyl: the Yellow Tower and the Central Travelator.

Bariblu’s DOOH platform will be equipped with all the latest DOOH advertising technology, including precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

Antonio Vincenti, CEO of Pikasso, said: “We are delighted to announce the advertising concession of the beautiful Bariblu mall in the dynamic city of Bari. I would like to thank the property owner of the mall as well as Svicom, the asset management company, for their trust. Our long-term commitment is to develop Bariblu’s DOOH platform and position it as essential for every Mall Media campaign in Puglia.”