'Need well defined solutions from specialist agencies'

In Viewpoints By M4G Bureau - February 13, 2014

Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.

'OOH provides recall and relevance consistently'

In Viewpoints By M4G Bureau - February 07, 2014

Lakshmi Goyal, Head -- Marketing, Retail Banking and Wealth Management, HSBC India, shares with Outdoor Asia, her thoughts on how the banking brand leverages OOH in order to connect with its customers.