‘If a strategy is working well, don’t change it’

In OOH News By M4G Bureau - August 08, 2023

Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.

Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more

In OOH News By M4G Bureau - June 22, 2023

The advertising veteran passed away on Tuesday in Mumbai.