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Are OOH firms relying excessively on personal equations to win business?
Yes
100%
No
0%
Can't Say
0%

Is the Indian OOH industry resigned to playing the role of a reminder medium?
Yes
33%
No
50%
Can't Say
17%

Is the Indian OOH industry size grossly under-reported?
Yes
91%
No
9%
Can't Say
0%

Is the Indian OOH industry failing in its efforts to collectively push for a uniform outdoor policy?
Yes
90%
No
0%
Can't Say
10%

Is industry mindset biggest barrier to Indian OOH going digital in a big way?
Yes
82%
No
0%
Can't Say
18%

Is consolidation of business necessary for accelerated OOH growth?
Yes
86%
No
14%
Can't Say
0%

Will ad spends pick up in the wake of Budget 2017 provisions?
Yes
81%
No
13%
Can't Say
6%

Are plain vanilla campaigns diminishing OOH's ability to attract more brands into its fold?
Yes
90%
No
10%
Can't Say
0%

Are regulations governing DOOH media in India outdated?
Yes
93%
No
0%
Can't Say
7%

Are Indian OOH firms doing enough to attract & retain young professionals?
Yes
36%
No
57%
Can't Say
7%
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