Hero Cycles appoints Efficacy Worldwide as Agency of Record

Hero Cycles, India’s largest bicycle manufacturer, has selected Efficacy Worldwide as its Agency of Record (AOR) following a rigorous multi-agency pitch process. This partnership represents a significant move for Hero Cycles, as the company looks to revitalise its brand and strengthen its marketing efforts in an increasingly competitive market. Efficacy Worldwide will play a key role in crafting fresh, innovative campaigns to boost the brand’s visibility and consumer engagement.

As part of this collaboration, Efficacy Worldwide will oversee Hero Cycles’ marketing initiatives across a range of platforms, including TV, print, digital, radio, outdoor, and cinema. The agency will develop integrated campaigns that align with Hero Cycles’ long-term vision, ensuring a consistent message that resonates with its audience. By utilising a multi-channel approach, the agency aims to enhance Hero Cycles’ presence and reach in both urban and rural markets, connecting with new customer segments and reinforcing the brand’s position as an industry leader.

Since its inception in 2021, Efficacy Worldwide has quickly established itself as a leading advertising and marketing agency, known for its data-driven strategies and personalised client service. With a diverse client portfolio featuring brands like Kohler, Hero Motocorp, LG, and Eeve India, the agency has demonstrated its ability to deliver impactful marketing solutions. Now, with the addition of Hero Cycles, Efficacy Worldwide is set to take the brand’s marketing efforts to the next level, driving growth and deeper customer engagement across India.