The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services, Amazon Business, and Amazon Ads.
The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.
The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns
The agency will craft and implement comprehensive media strategies across offline and online platforms
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The agency will create a distinctive long-term platform for the brand, developing all ATL and digital comms.
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