Media Planning & Buying

Madison bags the media mandate for PepperTap

Madison Media has bagged the consolidated media mandate estimated at INR 75-100 crores for online grocery delivery service, PepperTap. The account will be handled by Madison’s Delhi office.

Published

December 30, 2015

Satarupa Chakraborty

Madison Plus, a part of Madison Media Group, recently announced that it has won the consolidated media mandate including outdoor of PepperTap, the online grocery doorstep delivery provider. The estimated size of the account is Rs 75 – 100 crores. The account will be handled out of the agency’s Delhi office.

On choosing Madison, Tahseen Quadri, VP, Marketing, PepperTap, commented, “With Madison’s credentials and impressive track record, I’m confident that they are the perfect team to help PepperTap create a successful brand. I have full faith that Madison’s capabilities align perfectly with the brand’s vision and growth strategy.

In 2015, Madison Media Group has bagged accounts of major brands like Snapdeal, OYO Rooms, Shaadi.com, Viber, Metro Cash & Carry, Cricbuzz.com, Amul Hosiery, DHFL, Zigy.com, Milton, I Love Diamonds and Bandhan Bank among others. On PepperTap’s account, Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “I am delighted to partner with one of the most exciting new companies in the high growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with them in building this category and market leadership.