Media Planning & Buying

Madison Media wins media mandate of Policy Boss/Landmark Insurance

Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison’s Mumbai office.

Published

January 6, 2016

Satarupa Chakraborty

Amidst a multi-agency pitch, Madison Media won the INR 40-crore consolidated media mandate of Policy Boss/Landmark Insurance that includes OOH too. The account will be handled out of the agency’s Mumbai office by Madison Media Sigma. On choosing Madison, Susheel Tejuja, Managing Director, Policy Boss /Landmark Insurance, said, “Madison has helped establish world class brands in India and we are happy to associate and avail their experience in building our brand.

Policy Boss/Landmark Insurance Brokers is one of India’s leading insurance brokers and deal with all types of insurance ranging from Car, Health, Term, Travel, Home, Office to Marine. Since its inception in 2003, Landmark has built a strong footprint in the Indian insurance industry with a full presence in 19 cities, catering to more than 3 Lakh customers and partnering with major insurance service providers. Their nationwide chain of offices, makes buying insurance and registering claims a convenient pleasure. The company is planning to aggressively market its online portal, policyboss.com soon.
Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “We are delighted with this new win and are looking forward to working and building Landmark Insurance’s online brand in the highly competitive online insurance space.