By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city
For the latest initiative, the firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the capital.
Dave King, Managing Director, Exterion Media, has said: “This is a huge moment for bus advertising; the product delivers stature, movement, scale, dynamism and geo-targeting - offering a whole new dimension to broadcast and narrowcast through this hugely attractive channel.”