By: Pray Jani
Last updated : May 27, 2021 10:39 am
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
That disconnect often resulted in poorly managed OOH campaign rollouts and execution. However, that is changing now, says Satish. “Those practices have changed for the better. Today, agencies consider the recommendations given by innovators and mounters while they plan campaigns,” he says.
Satish also points out that innovators and mounters use better equipment for their respective works that result in superior outcomes. Their insight on installation and use of material are increasingly factored in the campaign ideation and rollout plan.