Bottle-crushing units that can serve as advertising media

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

The high-decibel Swachh Bharat Abhiyan has spawned a generation of social entrepreneurs who are architecting business solutions that also deliver strong social impact. In the public transportation space that sees significantly large movement of people, cleanliness drive and green solutions merit ever greater attention. In a bid to address this issue, Wild West Media, a new enterprise, has come up with pilot bottle crushing units that can also serve as advertising media. The company has put up such bottle crushing units on a pilot basis at select railway stations in Mumbai like at the Churchgate station.

The bottle crushing units can take in both plastic and aluminum cans and bottles. Units like these may find ready use in places like railway stations, Metro stations, airports, shopping malls, etc.