By: Bhawana Anand
Last updated : March 04, 2019 10:08 am
Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry
He further highlighted the efforts invested by brands and the government. “$15 billion worth of purchases by corporates have sustainability among their main criteria, which is increasing 38% year on year. Regulations like the flex ban in Maharashtra and Bangalore have also helped the cause and are an example of how regulations can encourage eco-friendly practices within our ecosystem,” Sharma shared.
Talking further about transit media printing, he explained that 90% of printing was happening with the lethal combination of PVC & Solvent printing.
Addressing the solution for this, Sharma urged for less consumption of natural resources, elimination of harmful inks and low cost green printing, all of which are of course major challenges, as he admitted.
He also suggested a shift from analog printing to digital printing and the adoption of circular economy wherein material could be re-used.