Green printing will be ‘new normal’ in post Covid19 era

In a webinar on ‘Creating high quality prints for unmissable brand’, Anil Tayshete, Business Development Manager, HP LF Production- GSB, Sign & Display, Greater India, said that green printing will be the new normal in the post Covid19 era as the brands will be extra-responsible in following eco-friendly marketing practices. These practices will be associated with environmental and health concerns, wherein the precautionary tools will be implemented strictly in the future.

He shared that HP’s latex technology fulfils the brand marketers’ requirements post Covid19. It meets the healthier standards and safe workspace for printing companies, the highest health and environmental offerings, low-emitting and odourless printing and sustainability for end-users. Since digital signage is marked as the next big thing globally, he emphasised that the significance of large format print will always exist in the market as digital interactive screens can’t be installed at each and every location. Hence, the digital signage and digital printing will co-exist. Anil Tayshete added, “Digital print can be the first and final brand engagement at the point of sale, where it can influence the purchase of consumer by showcasing the brand differentiation in an effective manner.”

Highlighting the importance of digital printing in today’s highly competitive world, he shared that a person gets exposed to 6,000 to 10,000 advertisements/signages every day. Therefore, it becomes important for brand managers to have high-quality advertisements with high resolution image, which present brand colour and product differentiation in order to stand out from the rest.