In a first, the ongoing 10th Outdoor Advertising Convention (OAC) is hosting a contest for the young OOH professionals, wherein the participants are required to come up with an OOH media plan and strategy based on a brief given by Bhawana Mittal, Head of Media, Indian Sub-continent, CBS Global Media, GSK. At the opening session for the content, Mittal introduced the product for which the participants are expected to come up with media plans.

The participants have been divided into two groups, and they will work on a plan and make team presentations in the first half of Day 2 of the convention. The presentations will be judged by a jury and the winner will be declared on day 2.