10TH Outdoor Advertising Convention begins today

The much-anticipated 10th Outdoor Advertising Convention (OAC) begins today at Grand Hyatt, Goa. Like every year, this Convention brings together a galaxy of Indian OOH industry leaders and brand marketers who have been integrally linked with OOH advertising. Over the years, this convention has served as a platform for outdoor media owners, specialist agency heads, marketers, and other key decision makers to assess the current industry growth trends and challenges, as well as identify the future growth opportunities.

The convention will be inaugurated at 10:30 am with the lighting of the traditional lamp, followed by a session on’7D Innovation’ by Charulata Ravi Kumar, Director, Coffee Kettle. The first part of the day’s deliberations will have a sharp focus on the opportunities and challenges in the digital OOH (DOOH) space. The sessions will be addressed by Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, Rajan Mehta, Founder & CEO, Live Media, and Peter Livesey, Managing Director, Esprit Digital.

The first part of the day will also feature a breakaway session on’Young Outdoorians’, anchored by Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK.

In the second part of the day, Chris O’Donnell, Global Commercial Director, Posterscope Worldwide, will talk about the’Global Trends in Out of Home’.

Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India, and Emmanuel Upputuru, Founder, Chief Integrated Officer, ITSA, will keep the audience engaged with a session titled’Nukkad Pe Milna’.

The day’s proceedings will conclude with a power packed panel discussion on’on the theme”Emerging Trend: Media Owner-cum-agency – Pros & Cons’. Eminent industry leader Sam Balsara, Chairman & MD, Madison World, will moderate the discussion that will take place between Pawan Bansal, Chief Operating Officer, Jagran Engage, Alok Jalan, Managing Director, Laqshya Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India.