Tata Housing spreads the Spanish fiesta

Tata Housing Development Company Limited, India’s fastest growing real estate developer, launched their latest experiential campaign – ‘Spain to Spain’ from June 28 to July 31, 2013. This Spanish culture based campaign is initiated for Tata Housing’s award winning-project, La Montana near Talegaon, a Mediterranean themed development. The campaign is created to bring alive the Mediterranean lifestyle at the project site and let visitors experience the culture of Spain. It exudes an aesthetic Spanish aura with several ongoing activities which include the celebrated La Tomatina festival with artificial tomatoes, bull fighting, flamenco dance art and more.
 
Tata Housing will reach out to consumers and prospective buyers through inventive print ads, creative outdoor, digital and social media platforms successfully engaging with enthusiasts to participate and witness a lifetime of a Spanish fiesta. Visitors at the venue will not only get to experience the Spanish fiesta but will also stand a chance to win a fully paid-up trip to Spain, at a time when the real La Tomatina is getting unfurled in the Valencian town of Buñol.
 
Commenting on the’Spain to Spain’ campaign, Pawan Sarda, Head of Marketing, Smart Value Homes Limited (100% subsidiary of Tata Housing) said, “At the heart of Tata Housing, is our passion for giving the best dwelling experiences. The roll out of’Spain to Spain’ campaign by Tata Housing is one such extensive marketing initiative which is aimed to give its existing and prospective buyers a feel of real Spain neighborhood, based on which the La Montana project is built.  This campaign is a prelude to the residents’ waking up to a Spanish ambiance in La Montana every morning.
 
Adding to this, Tata Housing will be ferrying families from the city by Spanish themed buses to the La Montana site.