Sapphire Media is the Title Sponsor of Outdoor Advertising Convention 2023
By M4G Bureau - March 27, 2023
The OOH firm is a strong exponent of the imperative of industry-wide collaborations
Sapphire Media Ltd, an integrated marketing communications firm with strong footprints in the out-of-home space, has taken up the lead sponsorship of the upcoming Outdoor Advertising Convention (OAC) 2023 that will be held at the state-of-the-art Manekshaw Centre, Delhi on July 28-29. Sapphire Media, which holds exclusive OOH rights on major transit hubs and at malls, among others, is taking strident in the DOOH space having invested extensively on DOOH assets, and is a leading exponent of innovative OOH/DOOH solutions.
Sharing his views on Sapphire Media’s brand association with OAC 2023 as the Title Sponsor, Sahil Mangla, Director of the company, told Media4Growth that Indian industry is at the threshold of exponential business growth that will be powered by rapid transit infrastructure development across the country, urban infrastructure transformation, accelerated growth of retail sector, all these supported by a robust national economy that is a bright spot on the global economic map. “It is incumbent on the Indian OOH businesses to come together in a partnering mode and reinforce the efforts to leverage the new growth opportunities for the industry. OAC 2023 will be just the right platform for the business stakeholders to engage in knowledge sharing and explore partnership opportunities.”
The knowledge sessions at OAC 2023 will cover a vast range of themes, such as,
- Doubling OOH revenues
- Growing the DOOH / pDOOH pie
- Smart city projects / urban development & OOH
- Technology adoption for OOH competitiveness
- Retail DOOH opportunity
- Green solutions including EV charger media networks
- Ad verification & media monitoring tools.
The sessions will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others.