Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury
By M4G Bureau - May 25, 2023
Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB
The Outdoor Advertising Awards (OAA) 2023 adds another feather to its cap with the addition of Saket Agarwal, General Manager – Brand & Marketing, D’Decor to its esteemed jury.
Saket is a seasoned marketing professional with 15+ years’ experience, having started his career in FCB Ulka’s brand consulting division and building a strong foundation in consumer behaviour, brand strategy, business strategy and brand building through great brand narratives.
At D’Decor, India’s leading home furnishing brand, over the last 7 years Saket has been integral to developing cohesive marketing plans to reach the TG across different platforms, a mix of digital and traditional media. He has driven the creative, and media mandates along with partners for execution of brand campaigns.
In his 9 years at FCB, Saket worked on key projects for FMCG brands like ITC Savlon, Marico, Cadbury Oreo, Catch Spices, Balaji Foods; Technology Brands like Adobe, Automobile Brands like Jeep, Tata Motors; Consumer Durables like Tata Swach, Crompton Greaves; Corporate Brands like IOCL, Zee, Abbott,; and Start-Up companies like Aasaan Jobs, Appie.
While talking about the comparisons between India and international markets, Saket told Media4Growth: “Internationally, outdoor medium is quite evolved, and I would like, one day, people across borders to look at India as a benchmark for great outdoor advertising, and Outdoor Advertising Awards is a step in that direction to push the envelope.”
Saket believes that the industry is seeing the growth of DOOH and the OOH industry has gained traction when compared to other mediums, but it’s up to the brands to use the medium in an innovative manner, and he hopes to see the same at this year’s OAA “I am eagerly looking forward to see how brands told their story in 6 seconds through an eye grabbing, innovative and compelling narrative showing results on every stage of the marketing funnel. May the best work win!”
A learner by heart, Saket has been through the Management Development Programme from IIM-Calcutta, Harvard Leadership programme with D’Decor and FCB Ulka’s premier Leadership Development Programs – TASL.
Saket has also coached 1,000+ MBA students on brand strategy and communication. He draws creative inspiration from his travel stories and creative artforms, dance being at the forefront.