Milestone Media, a division of Milestone Brandcom, has bagged the OOH media mandate for Reliance Communications following a multi-agency pitch attended by seven large OOH agencies. The process extended to over three rounds.

Milestone Media will handle the pan-India OOH media duties for the business. The agency triumphed over others on account of their comprehensive and inventive approach, creative thinking, category understanding, micro planning and efficient buying strength.



Speaking on the alliance, Gurdeep Singh, CEO, Consumer Business, Reliance Communications Ltd, said, "Milestone Brandcom had a sound understanding of the business issues that we face in a dynamic category. Their pursuit of perfection and professional attitude were appealing to RCOM while making the decision”.

On the account acquisition, Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom Group, said, "This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the communications industry with an unparalleled legacy. We look forward to working with the team and help them push the boundaries by delivering cutting edge work. We aim to contribute to RCOM's growth story”.