Contracts & Investments
McCann wins advertising rights for Air India
The advertising agency won the rights following an extensive multi-agency pitch
McCann Worldgroup India has bagged the advertising and marketing rights for Air India following a multi-agency pitch as the Tata-owned airline beings a five-year journey to become a global leader in the aviation industry.
The agency will be tasked with developing a new brand platform and a comprehensive range of multi-channel marketing communication.
Speaking on the occasion, Nipun Aggarwal, Chief Commercial and Transformation Officer, Air India, said, “We are building Air India as a ‘Global Airline with an Indian Heart’. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas.”
Team McCann’s pitch was led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India and Chairman, Asia Pacific.
“We are thankful to our stellar management team at McCann Worldgroup India and our global leadership for their contributions. We look forward to collaborating with Air India and offering the best-in-class strategic and creative services that build on and take the brand to newer heights,” Joshi said.
“We are honoured to partner with Air India at this pivotal and exciting time in the brand’s history,” added Daryl Lee, Global CEO, McCann Worldgroup.
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