World Out of Home Organization adds 11 new members from four continents

After signing up its 200^th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another 11 organisations from Europe, Asia, the USA and Africa joining the global OOH body.

The 200^th member, and first company from Kazakhstan, was Citix, a major OOH service provider /supplier operating at the intersection of Smart Cities and AdTech.

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

The new members are:

• Gold Zone Media — national media owner, Cambodia
• BRAT — national media association, Romania
• IRF Solutions — OOH service provider/supplier, Hungary
•  Department of Outdoor Advertisement & Signage — national regulatory body, Nigeria
•  City Vision — national media owner, Indonesia
•  Worldcom OOH — national media owner, UK
•  ODN Agency — national media agency, USA
•  Unicom Marketing — national media owner, Malaysia
•  HeRan Media CO — national media agency, China
•  Quividi — OOH service provider/supplier, France
•  Artcrush Gallery — OOH service provider/supplier, Belgium

WOO Chief Operating Officer Mark Flys says: “We are delighted to welcome our wide range of new members. With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together, exchanging ideas, sharing best practice and combining to build the power and reach of the medium. 

“WOO is a central forum for facilitating these interactions and helping the industry maximise its potential beyond the current five per cent share of world media expenditure.”