Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase’faster, smarter’ offerings

Vodafone Gujarat in collaboration with Indian Railways has done a complete wrap of all 14 coaches of the Ahmedabad-Mumbai Shatabdi Express. The newly Vodafone branded Shatabdi Express was formally unveiled by a Vodafone ZooZoo in the presence of Brajesh Bajpai, Business Head – Gujarat, Vodafone India, at Ahmedabad Railway Station.

This branding initiative aims to promote Vodafone’s high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities that include free data, targeting the Vodafone Gujarat customers travelling to any part of India.

Through this initiative, Vodafone seeks to get closer to and engage with commuters through the entire route between Ahmedabad and Mumbai Central. Vodafone is the first brand in the state to come up with such an innovative concept linking branding and customer engagement at a popular public outpost.

Speaking about this endeavor, Brajesh Bajpai, Business Head – Gujarat, Vodafone India, said, “Continued focus on innovative and relevant products and best-in-class customer service are the hallmarks of Vodafone’s business in Gujarat. We are extremely proud to unveil the branded Shatabdi Express, This is one more testimony to Vodafone’s continued efforts to innovate and go beyond the ordinary to engage with our valued customers.

“This is a great platform to get our message across to an estimated 300,000 eye-balls each day. We found great synergy between Shatabdi’s association with Speed and Vodafone’s Faster, Smarter, Better positioning for our 3G service offering. Thousands of our customers who travel to Mumbai can enjoy continued connectivity, stay informed and entertained through the duration of their journey on the superfast Shatabdi Express, with Vodafone’s reliable, high speed and competitively priced 3G Mobile Internet packs, he said.