By: Bhawana Anand
Last updated : June 05, 2020 11:49 am
Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow
As regards the prospects of ad spends by regional brands, Pawan pointed out that “currently the vehicular traffic hasn’t surged owing to the work from home option that many people have. Also, people by and large have restricted their traveling as a preventive measure. The spends will entirely depend on the surge in traffic on the roads”. He sees advertising at places like corporate parks and offices gaining traction.
Even when normality returns, all brand categories may not become active spenders. Luxury brands and consumer durables categories may take a longer time to resume their promotional activities, he said, keeping in view the current business environment.
Jagran Engage has a strong network of media in metros, Tier I & II markets. Bhubhneshwar, Lucknow, Mysore, Varanasi, DelhiNCR are to name a few.