Contracts & Investments
TDI International wins train wrap rights on DMRC Red Line
The wrap rights are on 39 train sets – each having 6 rakes
TDI International, one of the longest running OOH media players on the DMRC network, has added a new advertising format to its bouquet of offerings – Metro rake wrap on DMRC Line 1, that is, Red Line.
TDI International has acquired the rake wrap rights on 39 trains – each having 6 coaches. The OOH firm already holds DMRC station branding — with close to 114 Delhi Metro Stations spread over the Red, Blue, Green and Violet lines.
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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OOH Industry
With 20+ branded trains and 200+ screens, Gujarat Media Company charts a new course in OOH
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OOH Industry
“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign