By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
Pramod Bhandula, Executive Chairman, JCDecaux India, said, “This is a welcome step by the IOAA which has invested enormous hard work in designing a new framework. This will allow the industry to build good relations amongst different concessionaires as well as ensure complete protection to their work.”Pawan Bansal, COO, Jagran Engage, said, “We have to keep in mind that change takes place over a period of time. Every policy, rule or law takes time in yield the results. Likewise, we will have to give time to the new SOP and if any issue appears, it can be solved in the coming times.”
The effectiveness of the SOP would hinge on its implementation. “100% implementation is a big challenge but regulating the complete system needs to be pursued by the industry as a whole. Along with agencies and media vendors, this will also induce the clients to pay on time,” said Atul Shrivastava,