Traffic is back in cities, says Laqshya Media study on travel time

In OOH News By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

Hyundai goes all royal and OOH for ALCAZAR

In Campaigns By M4G Bureau - March 15, 2021

The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

In OOH News By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

Road traffic is close to its peak across India: Laqshya Media Group report

In Research By M4G Bureau - September 22, 2020

The report presents detailed data on traffic travel times and people count

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

94% purchasing power of cities available for brands, says Laqshya Media Group study

In Research By M4G Bureau - June 18, 2020

The study says that with India opening up in phases, this is the right time for brands to reboot

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Laqshya Media Group continues to safeguard Police personnel in Mumbai

In OOH News By M4G Bureau - May 04, 2020

Along with the sanitizers, the team has provided foot-operated sanitizer dispensing units as well that prevent contamination of the dispensers