‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’

In OOH News By - August 24, 2021

Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.

Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

Uncertainty on comeback adds to metro media owners’ challenges

In OOH News By Bhawana Anand - June 16, 2020

Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

Red Bull excites youth for world’s biggest breakdance competition

In Campaigns By Pray Jani - October 10, 2019

Red Bull makes a creative move to announce BC One, the biggest dance battle on OOH

BJP engages multiple OOH firms to roll out its election campaign

In OOH News By Bhawana Anand - March 21, 2019

The first phase of the campaign will be centred on the message ‘Main bhi chowkidar’

The way forward is transit: Pawan Bansal

In Gallery By - March 18, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

The way forward is transit: Pawan Bansal

In OOH News By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

Pioneer Publicity bags co-branding rights at 6 DMRC stations

In OOH News By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations