By: M4G Bureau
Last updated : August 09, 2023 4:49 pm
After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape
With Edge 7 at Mahalaxmi, Mumbai, RoshanSpace has created something that matches global standards in terms of aesthetics and functionality. A proprietary design, inspired by the shape of a crystal, Edge 7 is a set of 4 billboards out of a total of 7, that are placed on a curved road in a non-overlapping manner. They can be seen from any lane, ensuring uncluttered visibility. The remaining 3 of the set, form a veritable ring-fencing to maximize impact. The fact that the cone of vision is at the road level makes them unmissable.
ProDigi, is the longest roadside DOOH network in the country, and is situated on the Mumbai airport road, on either side of the stretch from Bandra to the airport. It delivers more than 4 million impressions a month with a dwell time of more than 6 seconds at peak hours.
It is the foray of RoshanSpace into the world of DOOH. The company is committed to creating an entire eco system of DOOH, with several more projects in the pipeline. After rigorous R&D, RoshanSpace has partnered with the best in the world to create world class screens that have been stress-tested for the harshest conditions of Mumbai.
ProDigi is also a proprietary design and is flexible enough to integrate with the latest in digital technology. It can be operated remotely from anywhere in the world with the possibility of relaying live interactive information, commercial ads, and public service messages. A smart flagpole in a modern context, it is relevant to the present need of the hour, to interact and engage with citizens and include them to drive ecological and social change.
RoshanSpace remains committed to giving its clients the best possible stage to magnify their ideas.