By: M4G Bureau
Last updated : April 18, 2022 9:52 am
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences
The Primedia Group, the leading Africa focused media and advertising group with established presence in several key African markets, including South Africa, Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe, has launched the Prime XOOH, an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the ordinary - it is a place for creative and analytical minds to develop ideas that bring the extraordinary into play for the benefit of agencies and advertisers."
With the introduction of Prime XOOH, the company will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences. Jorja Wilkins added: “Primedia Outdoor has launched unique offerings to advertisers over the past few years, and key products like Prime(i), Radio-to-Road, and Social Wall to name a few – we look forward to exciting the industry with even more original, disruptive products and solutions in the future”.