Results For "Primedia-Outdoor"
7 News Found
Sustainability will take centre stage at Global Congress in Lisbon: WOO
In OOH News By M4G Bureau - March 28, 2023
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.
Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’
In OOH News By M4G Bureau - April 18, 2022
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences
ROAD to Africa’s OOH growth
In OOH News By Rajiv Raghunath - February 07, 2022
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
In Digital OOH By M4G Bureau - October 11, 2021
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics
South Africa's OOH metrics expert Dave Roberts to address OAC 2017
In OOH News By M4G Bureau - July 05, 2017
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa