WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH
Key takeaways from a session on sustainability at the WOO Africa Forum
The job roles are diverse, from creative design to campaign management
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head...
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on 'Sector Growth' with the participation of Martin Sabbagh, CEO, Middle East & Africa,...
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and...
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
