By: M4G Bureau
Last updated : February 25, 2022 10:53 am
The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets
Dipankar Sanyal, CEO of Platinum Outdoor, an OOH arm of Madison World, will be sharing his perspectives on the scope of programmatic OOH in the India markets.
Dipankar has played an instrumental role in building Platinum Outdoor as a formidable OOH agency that it is today. He joined Madison in 2004 as Assoc General Manager of MOMS Outdoor and got promoted to CEO, Platinum Outdoor in 2015.
Dipankar also holds the additional charge of Madison Retail Paradigm (MRP), the Retail specialist unit of Madison World. MRP works with clients like Disney, CEAT, Bandhan Bank, L&T (L&T Electrical & Automation), Schwarzkopf, Dabur, Himalaya, Sebamed, Westside, Tata Consumer Products and many others.