By: Bhawana Anand
Last updated : January 12, 2021 11:32 am
The leading brand marketers speaks about the significance of the OOH medium
The campaign has been launched in Mumbai and adjoining areas with a strong support of outdoor media partners by way of payment flexibility and extensions because of our long-term association with them.
The brand has long-term plans to roll out marketing initiatives, touching upon key aspects, like Imagicaa is a happy and safe place. “We will have to communicate about our initiatives to make the difference in the mindsets of people and of course to stay alive and relevant amongst our audience”, comments Bakshi. And he claims that OOH will be an essential part of the campaign as more people are expected to turnout on roads, especially with vaccination in place eradicating fear from mindsets of audience.
However, prior to that, Bakshi expects the OOH medium to adorn interactive and digitized mode. “I feel that OOH should look to blend with digital formats; interactive formats are already available in New York, Korea and other places. I think there is a need for the same in India as well”, sums up Bakshi.