By: M4G Bureau
Last updated : July 01, 2023 11:46 am
The advertising agency won the rights following an extensive multi-agency pitch
The agency will be tasked with developing a new brand platform and a comprehensive range of multi-channel marketing communication.
Team McCann’s pitch was led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India and Chairman, Asia Pacific.
“We are thankful to our stellar management team at McCann Worldgroup India and our global leadership for their contributions. We look forward to collaborating with Air India and offering the best-in-class strategic and creative services that build on and take the brand to newer heights,” Joshi said.
“We are honoured to partner with Air India at this pivotal and exciting time in the brand’s history,” added Daryl Lee, Global CEO, McCann Worldgroup.