Media Planning & Buying

Madison Media wins Aakash Education Services media AOR

The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

Published

September 18, 2018

M4G Bureau

Madison Media has announced that it has been appointed as the Agency-on-Record for Aakash Education Services Ltd in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH.

Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services to students preparing for Medical and Engineering entrance examinations for Class 11th and Class 12th students and foundation courses (covering school boards and junior competitive examinations) for students across Class 8 to Class 10. AESL categorises its programmes into three brands — Aakash Medical, Aakash IIT-JEE and Aakash Foundations. The first centre under “Aakash” brand was started in 1988, offering test preparatory services for medical entrance examinations. As of March 31, 2018, AESL has 170 Classroom centres across 103 cities and 23 states/union territories, of which we operate 67 through Franchise arrangements.

Aakash Chaudhry, CEO and Whole-Time Director, Aakash Educational Services Limited (AESL), said, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry. We have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”