By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
Asit Shah, Partner, Het Graphics, Paresh Rajnikant Shah, Managing Director, Sujal Advertisers, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity and Prashant Gadhav of The Sandesh Ltd will participate in a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growthâ€
The discussants will direct sharp focus on identifying the new growth avenues for the industry, as also plan calibrated steps to organise itself in close association with the Indian Outdoor Advertising Association (IOAA) that has taken strident steps to promote and establish common industry norms and practices across OOH markets in the country.
The panel discussion will be steered by Noomi Mehta, President, IOAA. As was reported earlier, the OOH industry in Gujarat is indeed gearing up to ride the next growth wave, and the stage is set for the industry players to usher in new and innovative practices that will help the business bring in more advertising brands. In the midst of this build-up, it is imperative for the industry to adopt standard practices, observe higher standards of self-regulation and align with the norms set by the Indian Outdoor Advertising Association (IOAA).