By: M4G Bureau
Last updated : June 02, 2023 12:02 pm
The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences
JCDecaux India has recently added two new innovations to its portfolio at Terminal 2 of Kempegowda International Airport Bengaluru (KIAB) with the installation of The360 and Dynamic Lightboxes.
The 360 is a rotating LED screen measuring 3m x 4.5m which can display high resolution visuals with double-sided rotation. The screen has been strategically positioned at the check-in area for garnering maximum impressions while enhancing the overall airport experience for passengers.
In addition, JCDecaux has introduced the first ‘dynamic lightbox’ – also housed in the check-in area – that can display captivating creatives using modern technology. These innovations offer brands the opportunities to interact with passengers in a memorable manner while establishing a connection, which further helps drive the brand’s recall value and impact.
"We are thrilled to introduce the first-ever 360 degree rotating LED screen and dynamic lightboxes at Kempegowda International Airport T2" said Raheel Amjad, Deputy Managing Director, JCDecaux India. Looking towards the future, Raheel explained “Our revolutionary advertising solutions demonstrate our commitment to innovation and immersive brand experiences. And with the passenger traffic at Bengaluru airport projected to grow more than double in the coming years, all of JCDecaux’s latest installations have been designed exclusively for Terminal 2”.