By: M4G Bureau
Last updated : February 11, 2019 10:25 am
The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide
The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies with regard to transit media. This session will be addressed by heads of India’s top specialist agencies -- Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions;
The conference will kick off with a detailed Media4Growth presentation on the size and scale of Indian transit media industry, covering the emerging media consumption patterns, transit formats that are in business and their ownership, and pointers to the business segment’s way forward.
The conference will also be addressed by senior officials from the Airport Authority of India (AAI), Indian Railways and different Metro rail corporations, with an emphasis on the new investment avenues that are being created in their respective domains.
Also, heads of India’s leading media owning firms in the transit media space will make individual presentations on the key takeaways from their experience of investing in and managing large transit media assets.
Overall, the deliberations at the conference will touch upon:
• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Design thinking and concepts for transforming transit media
The Knowledge Sessions will begin at 2PM and the event will conclude with a networking session and Cocktail Dinner.