Results For "Fabian-Cowan"
28 News Found
‘OOH with a purpose will come to the fore in 2022’
Fabian Trevor Cowan’s delineates 5 factors that will have the most influential impact on OOH/DOOH in the current year
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
Going for GOohLD!
If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.
DOOHing it for D’better
The McDonalds’s - Burger King moment for DOOH is waiting to happen where forward-looking media owners join platforms that are being created to expand the ecosystem, writes Fabian Cowan, India Head, Posterscope
Conditions right for India to become a major DOOH market in next few years: OOH leaders
In OOH News By M4G Bureau - July 02, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi India Conference to open with session on ‘Driving Digital Growth’
In Digital OOH By M4G Bureau - June 24, 2021
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
Data, technology & value for money: key factors for OOH in 2021
In OOH News By Bhawana Anand - January 21, 2021
Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021