B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Welspun captures festive season with two tactical campaigns

In Campaigns By M4G Bureau - November 12, 2020

Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

OPPO’s LIT branding

In Campaigns By M4G Bureau - March 16, 2020

In association with MOMS, the brand lit up the sky in Mumbai for the launch of OPPO Reno3 Pro

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media