Results For "Posterscope-India"
62 News Found
‘It pays to go big on diversity of talent’
The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb
In OOH News By Rajiv Raghunath - August 04, 2022
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
In OOH Solutions By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
In OOH News By M4G Bureau - January 05, 2022
The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces
Quividi India Conference to open with session on ‘Driving Digital Growth’
In Digital OOH By M4G Bureau - June 24, 2021
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
AirAsia India announces its new route through OOH campaign
In Campaigns By M4G Bureau - August 26, 2020
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
Posterscope India elevates Fabian Cowan as Country Head
In OOH News By M4G Bureau - July 28, 2020
Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director
Specialist agencies gearing up to tackle new business challenges across India markets
In OOH News By M4G Bureau - May 18, 2020
OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’