By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme
With its brand message “Chunavi vadey ho ya sarson ka tel nahi chalega yeh milawat ka khel”, Fortune Kachi Ghani Pure Mustard Oil drew eyeballs to the issue of adulteration of mustard oils, whereby some mustard oil manufacturers are said to be mixing their product with cheaper oils to stay competitive in the market. Such practices are known to be posing serious health hazards, says Prashant Pandey, Category In-charge, Mustard Category, Fortune Kachi Ghani Pure Mustard Oil.
The whole activity resembled that of an election rally. The team engaged the housewives in games and also gave out samples of Fortune Kachhi Ghani Pure Mustard Oil.
To execute this activity Adani Wilmar roped in Mumbai-based Kruti Promotions. The Kruti team executed the activity flawlessly. Fortune Kachi Ghani Pure Mustard Oil is a brand leader in the mustard oils segment in North India. Adani Wilmar, a leading manufacturer and distributor of cooking oils, is a joint venture between Adani Group and Singapore-based Wilmar International Ltd. Adani Wilmar’s product range includes cooking oils, basmati rice, pulses, soya chunks and besan.