By: M4G Bureau
Last updated : November 01, 2018 12:34 pm
In association with Madison Media, the brand will execute various on-ground branding initiative during the league
Wrestling (Kusthi) is the oldest sports in India and integral part of the Maharashtrian legacy and intrinsic to most households in the region and Maharashtra being a key market for brand Dixcy Scott, the client and the agency decided to partner this, first of its kind property, in a big way. The brand’s proposition is fantastic elastic, through the tagline, Fully elastic, fully fantastic and since Kushti the sport also involves stretching of the body by athletes, this association was more attractive.