By: Rajiv Raghunath
Last updated : December 05, 2017 6:53 pm
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands
Shashi Kumar Chaudhary, Director and Partner, Century Group of Companies, told Media4Growth that Century Group is bullish on airport media space and is at the threshold of winning sole rights at a few more airports where the tendering process is underway. In his view, airport media appeals to a wide cross-section of advertising brands.
Century Group plans to introduce digital media at the two airports that will attract a greater number of advertising brands.