By: M4G Bureau
Last updated : August 16, 2021 10:35 am
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
Jayesh Yagnik, CEO, MOMS Outdoor Media:
At Madison we consider media owners to be our partners and we look forward to navigating together through these challenging times. We would need their support in bringing back the client confidence in out of home and with the availability of large format in bangalore we should be able to provide more robust and value driven plans.
Fabian Cowan, Country Head, Posterscope:
As the ecosystem matures it would be good to see media custodians invest in the design aspect of media and make it part of the city's ethos and add to the location’s enhancement. Additionally data and intelligence will only add to the usage by brands and marketers
Dipankar Sanyal, CEO, Platinum Communications:
I would expect media owners to stick to the rules and remain legal. Illegal sites have short term personal gains, but hit the industry on long term basis. I would expect the media owners to take this opportunity to breathe in fresh air into the industry. If they can bring in uniformity of structure and sizes and make outdoor a crucial part of city’s beautification, they should grab it with both hands.