By: Bhawana Anand
Last updated : March 19, 2019 10:18 am
The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign
As per industry sources, the national party has plans to create a strong visibility in each constituency by engaging media owners accordingly. However, this will be known only when the BJP communicates with the concerned media owners on the rollout.
Campaigning ahead of the General Elections was expected to boost OOH revenues this year, but with a delayed start by a major party, it remains to be seen to what extent the political campaigns will contribute to the OOH revenue growth in the current year.
In addition to the traditional outdoor publicity, it is learnt that the BJP is also exploring the options of using digital vans/cantilevers, although this too is to be confirmed.