Campaigns
Tata Harrier straight drives into consumer minds
The brand opted for the SUV display at South City Mall along with IPL 2019 trophy
Tata Motors engaged the audiences at South City Mall, Kolkata with the display of its new SUV Tata Harrier along with the IPL 2019 trophy. The displays gave the visitors at the mall photo-ops and also an opportunity to get a close-up view of the SUV. Through social media, the visitors could also do their own posts and have a chance of winning IPL tickets.
The display area has digital screens that sported the SUV, and there is a virtual cricket play zone.
On this occasion, Dip Narayan Biswas, DGM, South City Mall said: “It has given a different dimension to the customers, who has witnessed the IPL trophy and clicked a photo to post on their social pages for the contest of winning IPL tickets. It has also given a dynamic experience to witness the virtual cricket field that has heightened the length and breadth of the mall activation.”
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