By: Bhawana Anand
Last updated : April 09, 2018 11:06 am
The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used for advertising displays
To make it 100% green, the format is lit up with LED lights that consume less power. Also, the company is looking at using materials other than flex for the display. “In partnership with Macromedia Digital Imaging, we are on the look out for greener printing options that are not harmful to the environment”. Green materials do cost more but Atin OOH is prepared to absorb that.
The site will be open for advertising in a couple of weeks. The company plans to take this concept to a few other destinations too where the country holds ad rights. “Definitely, it is in the plan but first we want to make sure that this site works properly and our staff gets trained to handle such media,” sums up Atin.