Lycamobile boards HongKong Express for pan-Asia connect

Mobile network operator Lycamobile that operates in 23 different countries has launched in-flight branding aboard no-frills carrier HongKong Express Airways to connect with passengers flying across Asia to destinations in Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam. The campaign, spread over 6 months, has been executed on board the HongKong Express Airways planes, mainly in the form of seat-back branding.

The brand has executed this campaign in association with Atin OOH. The campaign creative highlights the mobile service provider’s value proposition of Unlimited Data and Calls Plan, available in Hong Kong at the lowest price – that would attract the tourists and local users alike.