By: Bhawana Anand
Last updated : March 01, 2019 10:58 am
K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai
He also highlighted that airport is the only advertising avenue which offers measurability of the consumer profile, tracked via sales of tickets. Airport advertising helps brands target the captive audience directly without any obstacles, Sharma said. He presented various innovative static, digital and on-ground advertising opportunities available at the airport and invited more media vendors to participate in the tender through this knowledge sharing platform.